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North Carolina Restaurant and Lodging Association

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NCRLA to Host Workforce Development Roundtable Discussions

Press Release · July 27, 2022

Rebuilding Our Hospitality Workforce

Workforce challenges continue to plague restaurants, hotels, attractions, bars, breweries, and other hospitality-related businesses in North Carolina. With funding made available from the American Rescue Plan, the North Carolina Restaurant and Lodging Association (NCRLA) is working on two fronts to help address the issue:

  1. The NC legislature has allocated $5 million of the state’s portion of the American Rescue Plan funds to support a recruitment campaign to help rebuild the NC hospitality workforce in the aftermath of COVID-19. Elements planned as a part of this campaign to attract and retain workers in the hospitality industry include:
  • Labor Market Analysis
  • Employer and Employee Focus Groups
  • Identification of Best Practices in Employee Recruitment and Retention
  • Developing Concepts and Messaging to Support a NC Hospitality Workforce Recruitment Campaign
  • Development and Execution of a NC Hospitality Workforce Recruitment Campaign
  1.  North Carolina Department of Commerce (NCDOC) was awarded $6.4 million to establish a new tourism-focused economic recovery initiative. The new program, Supporting and Strengthening Resiliency in North Carolina’s Travel, Tourism, and Outdoor Recreation Sectors, is designed to develop and implement economic-building strategies for the recovery of North Carolina’s travel and tourism industries that suffered economic losses due to the pandemic. The NCDOC has contracted with the NCRLA Foundation to administer a $1.1 million hospitality workforce training program. The training program will offer formal training and certifications to help attract, expand, and retain talent needed to fuel NC restaurants, hotels, and other hospitality-related businesses. Targets for the training will include:
  • Career and Technical Education Programs 
  • Post-Secondary Education Programs
  • Workforce Entry and Re-Entry
  • Professional Advancement for Employees Currently Working in the Hospitality Industry

As a first step in our work on both fronts, we are eager to hear from human resource managers, business owners, operators, managers, and others involved in talent acquisition about:

  • Challenges you are experiencing with hiring and retention
  • Positions and roles that are most difficult to fill
  • Recruitment and retention strategies you are currently using, including which have been successful and which have not
  • Obstacles and issues that are impeding recruitment and retention (pay, benefits, transportation, childcare, hours of work, etc.)
  • Your thoughts and ideas about strategies we might employ to help recruit new workers to the industry and to retain our existing workforce
  • Insights on key messaging that would be helpful in defining the benefits of employment in the industry

To get started on these important initiatives, NCRLA has contracted with professional facilitators who will host a series of regional roundtable discussions across the state. We need your participation to help shape both exciting initiatives.

What: Regional roundtable discussion sessions designed to shape our work together in helping to rebuild the NC hospitality workforce and retain workers

Who should attend:  Owners, operators, human resource managers, training managers, and others responsible for hiring, training, and retaining workers in hospitality related businesses across the state.

When/Where: 

Wednesday, August 3CharlotteSpringHill Suites – Charlotte Ballantyne
Thursday, August 4AshevilleRenaissance Asheville Downtown Hotel
Tuesday, August 9GreensboroSheraton Greensboro at Four Seasons
Wednesday, August 10DurhamSheraton Imperial Hotel RDU
Tuesday, August 16RaleighDoubleTree by Hilton Raleigh Midtown
Wednesday, August 24WilmingtonHoliday Inn Wilmington-Market Street
Thursday, August 25GreenvilleGreenville Convention Center
Monday, August 29VirtualZoom Link Included in Registration Confirmation
Tuesday, September 6Outer BanksHilton Garden Inn Outer Banks/Kitty Hawk
*Click on a location nearest you to register

Registration is free, but please RSVP.

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Filed Under: Press Release Tagged With: educational, NCRLA, workforce development

Previous Post: « Two NC Schools Awarded $5K Rachael Ray ProStart Grow Grants to Nurture Their Culinary and Restaurant Management Education Programs
Next Post: Best Chef, Pastry Chef, Mixologist and Distillery in NC Crowned at 2022 NCRLA Chef Showdown »

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Media Contact

Chris Mackey
Chief Strategy and Communications Officer
North Carolina Restaurant & Lodging Association
cmackey@ncrla.org
919-747-2205

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