There’s strength in numbers. When the North Carolina hospitality industry comes together, our collective voice becomes stronger and our impact far greater than any single business or operator could be alone.
North Carolina Restaurant & Lodging Association (NCRLA) offers a wide-variety of money-saving benefits, advocacy, resources, networking opportunities, and preferred partner programs. North Carolina restaurants, lodging establishments, taverns, and suppliers comprise the membership of the NCRLA.
Explore the membership information and benefits below!
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Member Testimonials
“Being part of NCRLA helps us stay on top of changes that happen to laws and regulations and allows us to be a part of the policy-making process. NCRLA has consistently provided us solid guidance on health department regulations and assists us with clear resolutions to challenges from our local health inspectors. We value the advocacy on all fronts.”
Jim Beley
General Manager / The Umstead Hotel and Spa and Heron’s Restaurant
“Membership in NCRLA is not an option for us at Burke Hospitality Group, it’s a necessity for our business. I know who I can call at a moment’s notice when one of my establishments is having an issue with the health inspector, the ABC board, or if I need guidance on a labor issue. We have saved on our bottom line by participating in the exclusive cost savings programs vetted through NCRLA. It would be tough to run a restaurant business without all the support of NCRLA.”
Tom Sasser
Owner / Burke Hospitality Group
“As a nation-wide operator, I value the support of NCRLA. Without the expertise and watchful eye of NCRLA, harmful legislation could slip through the cracks and have an adverse impact on our ability to do business in North Carolina. NCRLA is keenly focused on changing laws and regulations that are negative and work to identify opportunities to promote positive changes to ease regulations on businesses. There is no better advocate for the hospitality industry.”
Lance Trenary
President & CEO / Golden Corral Corporation
"Our partnership with NCRLA pays dividends every day. Their advocacy on behalf of our industry has been invaluable throughout the pandemic. Thanks to the Association, the hospitality industry in North Carolina is surviving and on the way to thriving again. NCRLA members gain access to tools, resources, and relationships that help drive their success. They can also take pride in knowing that they are part of a broad effort to grow and sustain an industry that makes North Carolinians proud!"
Andy Clark
Area President, Western NC / US Foods
"The overall partnership with NCRLA along with our support for the “Chef Showdown” branded Chef Competition dovetails well with The NC Department of Agriculture’s overall mission to develop and expand markets, using domestic channels for North Carolina’s food products and engages and educates the consumer about NC Products. The partnership heightens the general awareness and availability of NC products to the end user...again, a core strategy of the Got To Be NC brand. It serves our B2B strategies by providing our grower and processor membership with access to decision makers within food service...either directly or thru sponsored events, and is designed to increase consumer awareness of local products, leading to increased sales of NC products. The NCRLA serves as the recognized voice of the North Carolina hospitality industry and supports a successful business climate for restaurants throughout the state. During the statewide sectionals and regionals for Chef Showdown, both serve to showcase our states culinary talent and ultimately decide who will be NC’s “Chef of the Year” & "Pastry Chef of the Year”. In general, this total partnership provides direct access to chefs so that our Food Service Marketing Specialist can build successful relationships with each one to continue the support of Local Products."
Chad Blackwelder
Food Service Marketing Specialist / NC Department of Agriculture
"The North Carolina Restaurant & Lodging Association has been an incredible partner over the years. The NCRLA team’s innovate approach to supporting our partnership and creating new ways to connect with the industry continually drives awareness and value to our programs."
Moriah Murphy
Director, Association Partnerships / UnitedHealth Group
"The partnership that Ecolab and NCRLA has had over the years has been invaluable. They are a key voice within the NC market and truly care about the hospitality industry. Lynn and her team fight each day to ensure positive changes within the industry are made. Thank you for the partnership and what you do each and every day."
Patrick Aiello
Regional AVP Corporate Accounts / Ecolab
“We are very proud of our new partnership with the NCRLA and honored to be working with them. Their support and advocacy for the Restaurant & Lodging Industry this past year has truly shown what an outstanding group they are and how invaluable of an asset their membership is for the restaurant and lodging businesses throughout NC."
Kevin Osterman
National Programs Manager / Employers
"NCRLA supports our value-driven principles and we are proud to have them as a strategic partner. They understand the meaning and impact of a partnership built from integrity and trust, and we are fortunate that they are part of our Fintech family. Their service is exceptional, and their people-first attitude is unmatched."
Misha Hart
Vice President, Marketing / Fintech