NCRLA is the uniting force of the North Carolina hospitality industry. We bring together restaurant and lodging establishments and partners who support our community. We impact legislation and policies, cultivate relationships, and provide valuable resources to help members run their businesses. NCRLA serves to advance and protect the interests of more than 20,000 businesses that employ 9% of the state’s workforce and generate more than $35.8 billion in sales annually.
Our mission is to protect, educate, and promote North Carolina’s hospitality industry. We do this in three ways:
- Build Industry Voice
- Build Industry Image
- Build Industry Value
